Proximidad Urbana is the pulse of the Latin urban scene in motion. We curate the rawest, realest, and most resonant moments in reggaetón and trap latino—one short video at a time.

From 0 to 60 seconds, we’re capturing la esencia del género. Built as a visual archive and a stage, Proximidad Urbana is where rising talent, loyal fans, and culture critics collide to celebrate what’s next and what’s now. Whether you’re watching, sharing, or getting featured, this is the closest you’ll get to the heartbeat of the genre without being in the booth yourself.